Highlights
One of the ISO 9000 quality management principles is ‘Customer Focus’. Please answer the following questions in the form of a report :
a. What is meant by ‘Customer Focus’?
b. Why is ‘Customer Focus’ so important to organizations?
c. How can an organization find out whether it is providing the goods and/or services that its customers want, i.e., determine whether their customers are ‘satisfied’? Each of the above questions should be answered in about 600 to 800 words and your answers should be supported from the literature. It is expected that you will include a minimum of 3 journal article references in your answer to each question together with any web references that you may use. In an Appendix to your report provide a Mind Map containing all the important points relating to ‘Customer Focus’ that you have included in your report.
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