Organic World: Fact or Fiction - Case Study - Management Assignment Help

Assignment Task:

Task:

Organic World: Fact or Fiction

Tammy Kelly is the owner of Organic World, an Australian company that provides a range of organic health food labelled snack bars, packaged soups, cookies and savoury snacks. For the last 3 years, Organic World has had a series of testimonial postings on the company website from different people about how their health has greatly improved after eating Organic World products. These testimonials claim improvements such as reduced cholesterol levels, weight loss and even looking younger after eating Organic World products. The blogs sound plausible and even come with photos and testimonials. This website and current marketing strategy using testimonials has increased business by 300 percent over the last two years.

1. For each of the 4 statements made by Tammy Kelly (see the four dot points above);

a. Identify the ethical issues that Prajit needs to consider in his response (you need to identify at least one ethical issue for each statement). Use the concepts introduced in the course to explain these issues and why they are important.

In answering this question, consider the organisational and ethical issues introduced in Week 4 course material but with further support from other academic sources (i.e. peer reviewed sources), including course e-readings.

2. a. Suggest at least 3 secondary data sources Prajit can use in order to be able to describe the current state of the health food market in Australia and whether it delivers what it promises. In your response, name the secondary data source and describe what type of data Prajit can gather from it.

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