Organisational Change Implementation and Stakeholder Strategy: A Critical Evaluation

Assignment 

This week you will start work on your graded assignment: to apply organisational change management tools to an organisational change scenario. You will submit this assignment in week 8.

Your Task

Working individually, you are challenged to apply organisational change management tools to an organisational change scenario of your choice. This could be one from your organisation, or one that you have identified through research.

You are expected to include the following elements in your work:

1. Brief description of the organisational change scenario, including a change vision.
2. A change implementation strategy, using one of the implementation models taught in this unit.
3. A critique of the chosen implementation model, including suggestions on how its shortcomings may be overcome.
4. A stakeholder management and/or communication strategy.
5. A critique of the stakeholder management/communication tools selected, including suggestions on how its shortcomings may be overcome.

The format of the work is a business report. Broadly, it is expected that your report covers the following:

1. A professional cover page
2. Executive summary
3. Introduction and/or background section
4. Change implementation strategy (including a critique)
5. Stakeholder management and/or communication strategy (including a critique)
6. Conclusions / recommendations
7. Appendix & Bibliography (as appropriate)

Summary of the Assessment Requirements

This assessment requires the student to apply organisational change management tools to a real or researched organisational change scenario and present the work in the format of a professional business report. The key elements to be included are:

1. Organisational Change Scenario & Vision

• Provide a concise description of the chosen change scenario.
• Outline the change vision clearly and logically.

2. Change Implementation Strategy

• Select and apply one recognised change implementation model taught in the unit (e.g., Kotter’s 8 Steps, Lewin’s Model, ADKAR, etc.).
• Explain how the model guides the implementation.

3. Critique of the Implementation Model

• Evaluate the limitations or shortcomings of the selected model.
• Suggest practical improvements or alternative approaches to address gaps.

4. Stakeholder Management / Communication Strategy

• Identify key stakeholders and design a strategy for managing or communicating with them during the change.
• Apply stakeholder mapping or communication tools where relevant.

5. Critique of Stakeholder/Communication Tools

• Evaluate the effectiveness and limitations of the chosen tools.
• Provide suggestions for improvement or enhanced stakeholder engagement.

6. Business Report Structure Requirements

The final submission must follow a professional business report format, including:

• Cover page
• Executive summary
• Introduction / background
• Change implementation strategy + critique
• Stakeholder / communication strategy + critique
• Conclusions / recommendations
• Appendix and bibliography where appropriate

How the Academic Mentor Guided the Student (Step-by-Step Process)

The Academic Mentor supported the student through a structured, stepwise approach to ensure clarity, critical thinking and strong application of theory.

Step 1: Understanding the Scenario

The mentor began by helping the student choose an organisational change scenario that was:

• Clear, specific, and workable
• Relevant to real-world organisational environments
• Suitable for applying change management tools

The mentor guided the student to write a short, focused description and articulate the change vision.

Step 2: Selecting the Implementation Model

The mentor helped the student review the models taught in class and choose the one most aligned with the chosen scenario.
Guidance included:

• Comparing strengths and limitations of several models
• Mapping the scenario requirements to the model’s stages
• Structuring the explanation so that each stage logically connected to the change plan

Step 3: Developing the Implementation Strategy

The mentor guided the student to break the selected model into actionable steps.
Together they ensured the section included:

• Step-by-step application
• Clear justification for each action
• Alignment with the change vision and goals

Step 4: Critiquing the Implementation Model

The mentor encouraged critical analysis by asking:

• Where does the model fit well?
• Where does it fall short in this particular scenario?
• What alternative approaches or modifications could strengthen implementation?

The mentor helped the student construct a balanced critique supported by academic reasoning.

Step 5: Building the Stakeholder / Communication Strategy

The mentor next guided the student to:

• Identify internal and external stakeholders
• Prioritise them using tools such as stakeholder matrices
• Develop communication approaches tailored to stakeholder influence and interest

The student learned how to justify each communication method clearly.

Step 6: Critiquing Stakeholder Tools

The mentor instructed the student to evaluate:

• Where stakeholder tools are effective
• Where they lack nuance or flexibility
• How specific limitations could be improved in practice

This promoted deeper analytical thinking.

Step 7: Structuring the Business Report

Finally, the mentor walked the student through the correct business-report format, ensuring:

• A clear executive summary
• A coherent introduction
• Smooth transitions between sections
• Professional language, tone, and formatting
• Complete referencing and appendices

Final Outcome

Through guided mentoring, the student produced a well-structured, professionally formatted business report that:

• Explained the organisational change scenario with clarity
• Applied a recognised implementation model effectively
• Demonstrated analytical ability through critiques of both the model and stakeholder tools
• Designed a robust stakeholder/communication strategy
• Presented actionable recommendations
• Met all assessment criteria and academic standards

Learning Objectives Achieved

By completing the assessment with mentor guidance, the student successfully demonstrated the ability to:

• Apply organisational change management frameworks in a practical context
• Critically analyse implementation and stakeholder strategies
• Evaluate and refine organisational change models
• Use structured, professional report-writing methods
• Understand the role of stakeholders and communication in successful change
• Integrate theory with real-world organisational challenges
• Produce coherent, evidence-based recommendations

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