Organizations Transform Ideas into Improved Products or Service - Research Writing Assignment Help

Assignment Task:

Background

In the simple term, Innovation is the new ways of doing regular things or unique combinations of the production elements (change, 2018). Innovation is the multi-stage process whereby organizations transform ideas into improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace (Baregheh, 2009).In the 21st century, hoteliers are doing research and have come up with innovative product and services to draw the interest of customers and enhance their business. As the hospitality industry is a service-oriented industry hotelier needs to invent value to its customers in relation to guest room design, interpersonal services and functional services, food and beverage related services, etc. This research discusses Service Apartments compared to ordinary hotels.

Service Apartment is more similar than hotels but has extra features, facilities as compared to hotels. These are fully furnished apartment available for short-term or long term stay, providing hotel-like amenities such as room service, housekeeping, a fitness centre, a laundry room, most of them are equipped with full kitchens, Wi-Fi and in-apartment washers and dryers. Serviced apartments offer facilities much like an apartment hotel but provide more space, convenience and privacy. 

Why guest choose Apartment than Hotels?
• Generally, business travellers and explorers choose serviced apartment to a hotel when they are on their extended trip.
• A serviced apartment is an ordinary-sized studio with basically one, two or three-bedroom apartment, as to merit offering thirty to fifty per cent more space than a normal lodging. One has significantly more space to work, unwind and live. 
• On the other hand, a serviced apartment incorporates a full-sized highly equipped kitchen, facilitating to plan homemade suppers and also have the enormous facility to store cuisine and drinks in the freezer.
• Moreover, Serviced apartments consist of modern and fully furnished furniture as that of regular living arrangement likewise completely equipped with everything from pots and pans to cook to laundry baskets even with washer/dryer.

Objectives

The tactical and methodical “know-how” in justifiable economic growth of Hospitality Industry (HI) organisation is regarded as an innovation. Service innovation does not profit a HI business except if it shows current predominant service experience quality incentive in the client-driven arena (vallone&Veglio, 2014). This article intends to examine the effect of innovation on the enactment of workforces and hotel groups. 

The aim of this research is to scrutinise employees’ acknowledgement to new technological advances and guidance sessions. The research depends on the possibility that serviced apartments can improve client’ experiences by utilizing new advancements increase the organisation innovation. The successful implementation of service/product innovation and upsurge occupancy in Meriton Serviced Apartment. 

Service innovation could recuperate service offerings, evade comparable service disorders and decrease costs in HI associations. Without refilling prevailing external customer information, and HI organisation is less fit for discovering and utilising new opportunities(Nadkarni, S. and Morris, S. 2019). The research aims to encourage leaders/hotel industry players/future investigators in HI business to utilize innovation as an instrument for strategic economic development. The finding can be alluded to as persistently investigating innovative approaches to oversee and use a business’s learning resources through internal and external environment. Future scholars would further examine the prospective value of fundamental absorptive capacity procedure construct in HI innovation.  

Research problems 

1. Meriton is not seen adopting novel technologies of the 21st century. 
2. As newer technology is being initiated but the problem is that everybody is not proficient of utilizing such innovation at their work environment.
3. No doubt, innovation can change the fate of the hospitality industry, yet numerous innovative conversions are getting challenging to implement. The plans and the drive for the change can be striving, but the implementation was seriously deficient. Innovation can be; 

a. Challenges of the management, 
b. Challenges with the organizational environment
c. Challenges within organizational hierarchical structures. 

Research questions
1. Is Meriton not being updated with the latest technological advancement because financial resources are limited?
2. How can innovation be handy and convenient for all the employees as well as customers?
3. Simply planning innovation seems stimulating, exciting and easy-going, is the implementation and execution part as simple as expected?

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