Organize and Implement a Content Marketing Strategy Case Study - Management Assignment Help

Assignment Task:

Task:

Scenario 
In your role as the Head of Digital Marketing for an organisation of your choice you are required to develop, organize and implement a content marketing strategy. This may involve analyzing and measuring the effectiveness of content marketing, creating a strategic framework for content management and building brand equity through content marketing. 
Company Background 
Provide a background (1 page) to your chosen organisation which should include: 
• The name of the organisation • Type of organisation • Size of organisation • Range of products and services • Customer base • Key customer segment • Current marketing practices 
10 Marks 
Task 1. 
Identify the digital customer segments served by the organisation using personas and evaluate the content marketing mix which can be used for each segment. Discuss the objectives for each content type and explain as to how it will integrate with the overall Digital Marketing objectives to measure the ROl for content marketing. 
(750 words) 30 Marks 
Task 2. 
Digital corporate story telling is a powerful source of building image and corporate reputation. Develop a compelling digital corporate story for your organization explaining the key elements of digital content which you will employ to enhance the corporate brand character, image and reputation. 
(1000 words) 40 Marks 
Task 3. 
Develop an influencer marketing strategy for your chosen organisation and discuss the benefits of using social influencer networks to increase the reach to online social audiences. 
Assignment Submission Guidelines 
Page Layout 
(500 words) 20 Marks 

This Management Assignment has been solved by our Management Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.