Original Principal of the Hisense TV Department Liu Hongxin Case Study - Management Assignment Help

Assignment Task

Case
On October 14, 2015, Liu Hongxin, the original principal of the Hisense TV department, succeeded Yu Shumin, who had been in office for 15 years, as the new president of Hisense Group. Nowadays, the financial situation of Hisense Group has already begunto deteriorate; in this context, should the group subsidiary company Hisense Hiview Tech Company, which has been continuously at a loss, be kept? If so, what can be done to make up the deficits and get profit? Liu Hongxin must make a decision as soon as possible.
Hisense Group is a mega electronic information industry group company with more than 20 subordinate companies throughout the country, and it is one of the largest TV production enterprises in China. The core of the TV technology mainly refers to chip technology. The cost of a liquid
crystal TV is mainly composed of 3 parts: panel module (30%), backlight module (30%), and chip (6%); these three components constitute the core parts of an LCD TV.Not only that, but the chip determines the function of the TV set, and the program and2complexity of the circuit; therefore it plays a vital role in the finally displayed image quality

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