Internal Code: 1IDBD
Osterwalder & Pigneur’s Business Model - E-Business
Task:
The assignment assesses your ability to be articulate, informed and to apply the business model canvas to three real businesses demonstrating an awareness and understanding of the range of issues and factors involved. The
business report will be assessed on the basis of:
1. Clear and logical discussion of the application of the Business Model Canvas to 3 businesses. It must include all 9 aspects of the canvas but most importantly the Core Value Proposition, the Sources and Methods of Revenue Generation and the Costs of Revenue Generation stating any assumptions that you make.
2. Understanding of business model concepts.
3. Identification and use of three appropriate innovative online businesses that are from different countries and sizes of organisations.
4. Evidence of wider reading/research to substantiate the discussion.
5. Justification for statements made (e.g. logical reasoning rather than unsupported statements)
6. Critical appraisal rather than pure description
7. Suitability of the three businesses proposed
8. Clear title, summary, contents and conclusion
9. Clear citation and referencing (sources – relevance, range, citation accuracy). You must use at least SOME academic sources – they should not all be from company websites as these are biased.
10. Professional standards of presentation