Outline Relevant Australian Legislations - Law Assignment Help

Assignment Task

Put the reference in the last page.
1. Outline relevant Australian legislations, codes of practice and national standards affecting marketing operations. (the highlighted words are for guidance everything should be explained in detail)

All marketing operations are overseen by one major national law, the Australian Consumer Law. The purpose of this law is to enhance the welfare of consumers through the promotion of fair trading and competition. This law is governed by the Australian Competition and Consumer Commission (ACCC).

Federal Privacy Act
Australian Information Commissioner Act 2010
Code of Ethics
Spam Act
State relevant for trading legislation

2. Describe your organisational marketing plan, structure, products and services
Taken an example of any business in Australia only and write about their
Marketing plan
Structure
Products & service they offer
Explain about the 4p’s of that business

3. Explain the principles of marketing and the marketing mix for your organisation.

Use the same business explained in the question 2 to answers these questions below
Explain 4ps
Product or Service
Place
Price
Promotion
Explain the chosen Product/Service
Brand name
Intend product quality
Warranty (if available)
Scope of the product line
packaging
Explain Price
payment terms
bundling
last price
leasing options
discounts
Explain place
locations
channel motivations
distribution channels
supply chain & logistics
Explain promotions
promotional programs
public relations
advertising (what types? Amount for each type? What medium?
Budget (ensure you include your break -even point)
Projected outcomes of this promotional activity (new customer acquisitions, impact on customers loyalty etc)

4. Describe the statistical methods and techniques used to evaluate marketing opportunities, including forecasting techniques
Explain below 4 in detail
Delphi Technique
Scenario Writing
Subjective Approach
Time – Series Forecasting

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