Outward Foreign Direct Investment (OFDI) In a Foreign Country

Assignment Task

Select a company of your choice. Assume the company is seeking an opportunity for initial or further internationalisation through outward foreign direct investment (OFDI) in a foreign country. Your task is to write an essay including the following information:

• Briefly provide a profile of the company chosen (no more than one page)
• Apply relevant theories to discuss firm- and industry-specific drivers of internationalisation
• Outline the company’s strategy of location choices and provide justification
• Supposing the firm uses joint venture to enter the foreign market, provide justification by considering several firm- and host country location-specific determinants

Assessment criteria

• Ability to fulfill coursework requirements
•  Ability to apply theories/conceptual frameworks, in combination with the company’s situation and its environmental conditions, to conduct the analysis
• Thoroughness of research undertaken, extent of reading, collection of relevant data
• Ability to analyze source materials and draw valid conclusions to support arguments
• Ability to logically arrange and present the materials and maintain coherence of the analysis
• Full acknowledgment of sources consulted, references used etc. including the bibliography

Coursework Question:

Assume that you are advising a company of your own choice on their potential new international expansion opportunities through exporting or Foreign Direct investment. Your task is to write an essay covering the following information:

1. In a few lines, briefly introduce the company, your suggested country and entry mode.

2. Explain and analyse the company’s readiness for internationalisation.

3. Identify the most attractive potential foreign market for the company, with appropriate reasons to support your choice.

4. Recommend the most appropriate entry mode to this market and explain your reasoning.

When choosing the company, bear in mind that you need to advise this company “on their potential new international expansion opportunities through exporting or Foreign Direct investment.”

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