PCD101: Place, Culture and Destination Management - Report Writing - Management Assignment Help

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Assignment Task:

Learning Outcomes:

a) Describe the role & structure of destination management organisations and their relationship with a range of tourism stakeholders.

b) Explore changing travel patterns & trends in global tourism and examine the impact of these on the management of tourist destinations.

c) Explain the strategies used by destination management organisations to competitively market destinations to a range of different consumer groups.

 

Context: 

Managing a tourist destination is often a complex process as a range of stakeholders need to be consulted and considered when decisions are made. In addition, the destination must consider the external environment and emerging trends when devising strategies to support sustainable tourism growth. Like any organisation, to be successful a strategic plan is essential to ensure long term growth and profitability. A destination management plan is an important tool that destination management organisations use to assess their current position, identify opportunities for potential tourism growth and develop objectives for the future of the destination as a tourism product. 

This assessment will allow students to develop a greater understanding of the elements involved in the development of a destination management plan. Students will also consider the role that external trends and environmental factors play in the development of effective strategies to support the image and future development of a destination. 

Instructions: 

Students are required to write a report in which they conduct an analysis of an existing destination management plan. To begin with, students should locate the destination management plan for a specific region within Australia. A variety of these plans can be found online, either through the regional destination management organisation’s website or the local council’s website. Within the report, students should: 

• Provide an overview of the region as a tourist destination, e.g. location, existing tourism profile & products, recent changes in visitation numbers, etc. 

• Outline the objectives detailed in the destination management plan and the strategies the destination has devised to support the achievement of these objectives. 

• Identify two (2) changes in consumer travel patterns that offer potential opportunities for tourism growth within the region. 

• Suggest two (2) strategies that the destination management organisation could implement in their next destination management plan to promote a positive image of the region. These strategies should: 

o Support the destination management organisation’s objectives

o Address the trends identified above

o Strategies should be realistic and viable

 

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