Highlights
The Marketing Topic
• The marketing topics for the presentation are key and influential ‘buzzwords’ that are widely used in the corporate world. Based on the relevancy with the unit contents and learning objectives, the marketing buzzwords have been sourced from textbooks, academic journals, industry reports and expert commentary.
• You will find that the marketing buzzwords are aligned with the topics covered in this unit. You may not find all the selected marketing buzzwords in a typical marketing textbook as they are often quite contemporary and occasionally more colloquial in nature. This assessment provides an opportunity to bring these contemporary concepts into our seminar discussion.
• This is a group presentation (normally three members per group). The allocation of topics for the groups will take place in class in Week 2. Presentations will take place from Weeks 5 to 11 and the schedule will also be drawn in Week 2. Please note that the number of presentations per seminar will be spread equally across the eight weeks.
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