Peninsula Energy Limited - Business Study Report Using Economic Analysis Assessment Answer

Economics Assessment Task

Produce a business study report using economic analysis.

The report needs to contain the following four parts plus a formal introduction to your report and a conclusion.

1) Introduction to the business and general business environment

Select an Australian business from the list of ASX Companies

2) Production costs and scale

Provide a description of the required factors of production, grouping them according to whether the factors of production are:

1. Fixed and hence unlikely to vary much according to the quantity of goods produced or sold; or

2. Variable and hence likely to increase with increased production or sales.

Use the above information to comment on the likely overall cost structure of your business. For example: are fixed costs large or small relative to variable costs?  Does this mean that the firm’s ‘optimal’ size is likely to be small, medium or large?

3) Macro business environment

Provide a description of the macroeconomic environment in which the business operates noting:

1. The overall ‘stability’ of the political system/government of the country in which the business operates.

2. The general level of inflation, unemployment and ‘average’ interest rate of the country in which the business is physically located (and also the countries in which most customers live if different from the location of the firm). Discuss any recent changes in those variables. Does the economy seem to be in a recession, boom or otherwise?

3. If ‘your’ business exports its products to other countries, provide some information about the (currency) exchange rate, discussing its current level, and recent changes in it.

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