Personal Brand Development Plan - Report Writing - Leadership Assignment Help

Assignment Task:

Assessment 3: Personal brand development plan

Assessment Type: Individual report (Plan)

Task & Scope: Design a personal brand development plan that explains how you going to achieve personal branding of your authentic leadership identity. Clearly identify what you should do to effectively communicate it and why. When developing your personal brand development plan, consider how you will evidence the authenticity of your personal brand, your personal brand statement and narrative, the insights gained from your reflection, and tools and technologies that will assist you to promote your digital footprint.

Learning Outcomes

This assessment is aligned with:

CLO1: Assess the importance of authentic and personal branding to leadership

CLO2: Critically evaluate the characteristics of authentic leadership

CLO3: Demonstrate an informed understanding of how the anchors of your personal narrative affects your leadership development needs

Presentation Requirements:

This assignment requires use of the RMIT College of Business Harvard Referencing System. Please consult the Guidelines for Referencing and Presentation in Written Reports and Essays published by the College of Business.

Assignment criteria:

1. Tools, annotation and insight (30%)

2. Critical analysis - the development your personal branding insights and action plan is explained/ supported by making use of the courseware (30%)

3. A clear plan of action for the personal brand development of your authentic leadership identity – detailing what, why and how and technology/platform(s) and timeline (30%)

4. Structure and literacy (10%)

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