PEST Analysis and SWOT Analysis - Role Management - Management Assessment Answer

Management Assessment Task

(a) Identify major challenges which may be positive and/or negative In healthcare organization using strategic management tools - Political, Economic, Social and Technological analysis (PEST analysis) and Strengths, Weaknesses, Opportunities and Threats analysis (SWOT analysis)

(b) Propose strategies to meet these challenges using the results of PEST analysis and SWOT analysis

(c) Describe the role management should play during the implementation of these proposed strategies in this organization/institution.

The chosen organization is National Health Service  (NHS) and the department is Accident and Emergency.  Therefore the essay will focus on Accident and Emergency department and challenges will be identified from Accident and Emergency department

The essay should be structured so that the arguments are aiming to make are well supported by theoretical concept

1.     Introduction (Maximum words limit -300)

• Definition of strategic management
• Very briefly argue why strategic management approach has become crucial in today’s dynamic health care environment
• Aim of the essay

2      The Context of Accident and Emergency (Maximum words limit -300)

• Brief description of the goals and key functions of the Accident and Emergency

3.    Critical discussion on Strategic Management in Health and Social Care (Maximum words limit - 800)

• Critically discuss prescriptive and emergent approaches of Strategic Management
• Critically discuss the benefits of strategic management approach in Healthcare
• Critically discuss the limitations of applying strategic management approach in healthcare
• Critical discuss the benefits and limitations of applying strategic Management approach in public and not for profit organizations
• Develop an argument to claim that the NHS as a non profit Organization benefits from applying strategic management

Argue that prescriptive approach is better than emergent approach.

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