Pestel & Environmental Analysis - The Macro (External) Forces Facing an Organisation - Management Assignment Help

Assignment Task:

For your first submission as a group. you have to put together and submit a Pestel & Environmental Analysis (Assessment 3A & 3B). See this as the starting point for your Marketing Strategic Plan which you will continue to build on as you complete part 3C. 

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. 

Example: 
• Political Factors are about how and to what degree a government intervenes in the economy and can include areas of government policy, political stability in local and overseas markets, foreign trade policy. taxes, trade restrictions. etc. 
• Economic Factors have a significant impact on how an organisation does business and also how profitable they are. Factors that can include economic growth. interest rates, exchange rates, inflation, disposable income of consumers, etc. 
• Social Factors also known as socio-cultural factors are the areas that involve the shared belief and attitudes of the population. These factors include population growth, age distribution, cultural considerations. etc. 
• Technological Factors and how technology impacts the way we market our products and affect marketing and the management in the companies produce. distribute goods and services. 
• Environmental Factors are important and have become important due to the increasing scarcity of raw materials, pollution targets, ethical and sustainable strategies etc. 
• Legal Factors include OH&S, equal opportunities. quality standards, advertising standards, consumer rights and laws. product labelling and product safety. 

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