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Assignment Task:

Executive summary

Since its establishment in the early 1990s, Officeworks has grown to become one of the biggest suppliers of office products developed to cater to the needs of a small office, families with student departments and home office. The business model of Officeworks is of a category killer in the office supplies industry. The growth of Officeworks was supported by sound decision making based on effective analysis of key performance metrics and recognizing the change in the market to adapt to new structures. This paper proposed the development of a dashboard for John Gillam (CEO) to extract and manage key information form empirical evidence and data sources and facilitating critical business decisions. By analyzing the key performance indicators through BI, Officeworks will be able to manage and track sales data, consumer behavior, and demographic data which in turn will improve the company's competitiveness and will lead to improved customer service.  

Introduction

According to MarketWatch (2019), the global office supplies market is expected to become a 273.9 billion dollar industry by the end of 204. This growth is facilitated by factors such as growth in e-commerce in office supplies, an increasing number of corporate offices and rising sales of printer and computer segment. However, such an attractive growth rate is making the concerned industry more and more competitive, and this, in turn, is making effective decision making imperative for organizations wising is improve their competitive advantage. Luckily, business intelligence and analytics provide an advantage over the competition by forcing organizations to be anticipative, proactive, reactive and adaptive (Torres, Sidorova and Jones 2018).

This paper presents a proposal for the development of a dashboard for Officeworks to help the organization to identify organizational priorities and to facilitate better decision making. The current growth strategy of Officeworks emphasizes the customer-driven approach which emphasizes the development of strong supplier and customer relations essential to be effective in the business. By analyzing the key performance indicators through BI, Officeworks will be able to manage and track sales data, consumer behavior, and demographic data which in turn will improve the company's competitiveness and will lead to improved customer service.  

Overview of selected key priority

A dashboard illustrates the broader picture and facilitates efficient and effective pictorial analysis of the data set. Moreover, they are important for organizational management as they allow a huge amount of data to be evaluated and analyzed at a glimpse and do not necessitate a detailed understanding of business processes. This means that management will be able to understand and analyze the data regardless of their analytical prowess (Joshi, Masurkar, Tawde and Gharat 2017). The proposed dashboard will show which demographic areas are "hot spots" for Officeworks stores and will illustrate the range of Offiecework in respect to the market average. The dashboard will present the key trends and patterns that are useful for the company, rather than presenting detailed datasets that are irrelevant, however, the dashboard will have the capacity to drill down into details. Moreover, the dashboard will be updated timely and refreshed with new insights which will make it easier for the organization to detect future opportunities and threats. The selected key priorities for Officeworks include the following: 

HR perspective:

• Making sure that employees are recruited and trained across a wide range of production centers

Legal perspective

• Making sure that production aligns with regulatory measures

Management perspective

• Catering for the needs of a wide range of demographics

• Providing insights for introducing new Officeworks stores

Sales perspective

• Improving sales of Officeworks deliverables

• Ensuing presence of adequate brand awareness in the market

Questions to be answered by the dashboard

The proposed dashboard for Officeworks aims to answer the below-mentioned questions.

1. What are the most profitable demographics for Officeworks?

The dashboard will illustrate the most profitable demographics for Officeworks which would help the company to capitalize on future opportunities and to understand market needs. This chart will present a collection of broad characteristics of organizations that will help the company to improve its strategic management. 

2. What are the yearly sales record of Officeworks stores and compared to new stores?

Even though the CEO can easily access the yearly sales records of Officeworks stores, but it is quite difficult to effectively analyze the changes intends and patterns of sales in Officeworks stores as compared to new stores.

3. What is the difference between actual sales per region and targeted sales?
Actual sales and targeted sales data will help the CEO to identify any leakages in organizational productivity. The dashboard will present this data in respect of each separate region. This will be of significant help in terms of improving the productivity of the organization. 

4. What is the difference between the current skill proficiencies of employees as compared to the required skills?

As the development of human resources is one of the key priorities of the organization, it would be crucial for the CEO to understand the difference between the current levels of skills proficiencies in the organization as compared to the required level of skills. The dashboard will present this data in the form of the Richter scale to illustrate the levels of employee skills. 

5. What are the most profitable locations for Officeworks to open up new stores?

By analyzing the key demographics and the difference between actual and targeted sales data, the dashboard will present a map that will suggest the most profitable locations for Officeworks to open up new stores.

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