Plan From The Disastrous Impact of Covid 19, Tourism Industry In Australia, Panam Classic Breached Hotel Case Study - Hospitality Assignment Help

Assignment Task

Background of the Tourism Industry in Australia
 
The tourism industry represents about 10.4% of Australia’s gross domestic product (GDP) and 12.2% of total employment in 2018.  Unfortunately, the Tourism & Hospitality (T&H) Sector in Australia has been badly affected by the twin catastrophic events: first, it was devastated by the unprecedented magnitude of the bushfires from October 2019 to January 2020.  Just as the affected communities were working towards recovery, the outbreak of the Covid-19 pandemic caused a massive blow to the T&H Sector.
 
Australian, State, and Territory governments provide a range of support and relief assistance to help tourism businesses deal with the impacts of the ongoing coronavirus crisis. The Australian Government has also established a number of communication channels for businesses and individuals to provide information, advice, and access to resources.
Many destinations will experience severe economic impacts from the impacts of COVID-19. The economic impacts are a result of travel restrictions and lockdowns which result in tourists being unable to visit attractions and places such as restaurants and bars. This is leading to many jobs being lost and tourist destinations losing a major economic resource.
Tourist destinations tend to follow similar development patterns. Eventually, all destinations enter the market stagnation stage leading to a decline in visitors. To prevent visitor decline, tourism managers and policymakers try to reposition their destinations appealing to more tourist segments.
 

Part A Task Description: 
The task for Assessment  is to create a Video Presentation with a focus on these topics: 
1-Appraise current policies, practices, and procedures of the Australian Federal Government tourism recovery package to protect jobs, small businesses, and local economies by helping get tourists traveling across Australia again. The government also rolled out a Recovery for Regional Tourism Fund to support nine tourism regions that are heavily reliant on international tourism. Evaluate on the performance of Tourism and Hospitality operations to identify its impact activities and opportunities.   
 
2-Select one of the states in Australia and present a valid discussion about the Recovery Plan for the state’s Tourism Industry in the context of the socio-cultural, economic, and environmental impacts on the host communities and destinations.  

3-There are many destinations in Australia that have suffered the disastrous consequences of the Covid 19 pandemic.  Assess the stagnation stage of the Butler Sequence’s destination life cycle from the sustainability viewpoint and global challenge perspective.  The two options available are to either leave the destination in a state of decline or to rejuvenate. Select a destination that has decided to leave it in a state of decline.

4-There are many destinations in Australia that have suffered the disastrous consequences of the Covid 19 pandemic. Select a destination that has decided to rejuvenate at the stagnation stage of the Destination Life Cycle. Evaluate the performance of tourism and hospitality operations to identify its impact on activities and opportunities. Consider any innovations and digital transformation initiatives taken. 

5-Select a video presentation software (MS Powerpoint is a good tool) that you are familiar with and/or you have used before.  You can use your own voice or insert an animated voice over.  Avoid using text as a narration tool.   

The Assessment Task of the Video Presentation will be graded based on the following criteria:
The role of the Australian Federal government: Comprehensive and detailed discussion about the government’s recovery package to protect jobs, small businesses, and local economies by helping get tourists traveling across Australia again. Excellent insights into the government’s Recovery for Regional Tourism Fund to support nine tourism regions that are heavily reliant on international tourism.
 
The role of the State government: Comprehensive and detailed discussion about the government’s recovery package to support and enhance tourism.  Investment in wide-ranging infrastructure upgrades, affordable regional airfares, and other initiatives.  

Butler’s sequence – stagnation decline stage: Excellent description and discussion about a chosen destination: the current state of the destination, the impact to its stakeholders and host communities and why did they decide to let it go into decline.
 
Butler’s sequence – stagnation rejuvenation stage: Excellent description and discussion about a chosen destination: the current state of the destination how and why were decisions made to rejuvenate the destination.  A detailed explanation of what changes were made and the impacts it could potentially be made to its stakeholders and host communities.   (9 marks)
 

Case Study

Lady Morocco
Saudi Morocco requested and arrived at the Panam Classic Resort self-chauffeured a day prior to the start of the conference and two hours ahead of the normal check-in time. He wanted to avoid the crowd, hustle and bustle, and long lines that can become the norm at the front desk during check-in hours. His companion and close friend, a female business icon, met him in the lobby of the resort, both under heavy disguise, including hats and sunglasses. Mr. Morocco handled the check-in process and paid the hotel bill to ensure the anonymity of his guest/companion.  

Lady Morocco as she is affectionately called was informed a month ago by Mr. Morocco about  the conference, his business plans, tight schedule, and back-to-back meetings in some cases. In light of Mr. Morocco’s hectic itinerary, Lady Morocco decided not to hang around at the conference since her husband might be too busy to spend time with her. She instead decided to visit with her long-time friend, close pal, and confidante from high school through university.  Mr. Morocco was pleased with her plan because he knew Saleen very well and the fact that his wife was very fond of her, he knew she would be in good company. Additionally, Lady  Morocco would not be around to interfere with his plan, which suggested that he would be extremely busy and would not have time for her. However, his whereabouts outside the conference and meetings would be a secret as he intended to keep a low profile while at the hotel. As agreed, his wife would contact him via his cell phone, which would be on the ring only at designated times outside of the conference and meetings.  
Although Mr. Morocco boasts a level of sophistication, he can be very down to earth. He is sociable, respectful and respected, and well admired by his peers and associates. Others always envy his mannerism, demeanor, and character traits developed as a result of his strict upbringing. As a result of his hard work, drive, and tenacity, Sudden Industries Corporation is well established, both locally and internationally. The company has become a household name,  famous for brands such as:  
1. “Onix”, every spot remover – a mild chemical agent that is used to remove stains from even the most delicate fabric.  
2. “The love of my life”, – a unisex brand of cologne for both men and women.

3. “The softest sweetheart”, a special brand of the pillow.  
Sudden industries is a generational company that was handed down through the family by Mr.  Morocco’s great grandfather who started the business in his garage, out of a need to provide for his family. Today, through the careful and thoughtful planning, and guidance of Saudi Morocco, Sudan Industries has become an empire. The words on the street and in news media are that “without Saudi Morocco behind the wheels of the Sudden Industries Corporation, they might have stopped turning” No more will the Morocco family have to worry about Sudden  Corporation failing or going bankrupt or the overall success of the company: In their minds,  the company was in great hands.  

Mrs. Morocco accepted her husband’s plans gracefully without any thought of trepidation, as she has never had a reason to doubt him. On the other hand, she was elated to go shopping, get some rest and relaxation, and spend some well-deserved time with her former high school friend whom she has not seen in a while. Additionally, Mr. Morocco’s response was favorable since he would be having company back-to-back meetings, conference attendance, and needed some private time away from his wife.  

Even though the Panam Classic Hotel Management team learned that Mr. Morocco was staying at the hotel, not all departments were made aware of this or the special instructions regarding his stay and how to handle any requests made by Mr. Morocco. What the staff did not know was that Mrs. Morocco was not going to be with her husband. Neither were they made aware of the fact that he would have a female companion with him. In fact, Mr. Morocco did not communicate to Mrs. Morocco about where he would be staying.

The expectations were that based on his discussion with his wife, she would be able to reach him via cell phone at the  appropriate times discussed and agreed upon by both. During the check-in process, Mr.  Morocco was given the regular courtesies, a warm Panam Classic welcome along with extra amenities such as a chilled bottle of his favorite wine, his favorite cigars, and a bouquet of flowers for Mrs. Morocco. Mr. Morocco did not refuse the bouquet, as he did not wish to draw attention to the fact that his wife would not be with him. He however refused to be escorted to his room, so he took his keys and politely told them that he could find his way to the suite that was assigned to him. Prior to checking in, Mr. Morocco requested that the in-room refrigerator be stacked with extra supplies. He also requested that no calls be transferred to his room as he would be busy and would not be able to accept any calls.
 

Question 1 
Assume you are the manager that Mr. Morocco aired his complaint to what would be your first response? What guarantee would you give? 
Question 2 
Do you believe Panam Classic can recover from this situation? If yes, please describe strategies you would put in place to protect your guests’ privacy and protect your business.? Why would the service recovery be important? 
Question 3 
Do you believe that ineffective training had a role to play in what happened at the hotel? If so,  discuss the importance of having employees who are effectively trained? What are some procedures hotels and other organizations can devise to ensure that employees are aware of and practice pertinent standards and policies?
 

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