Highlights
Task:
LO#2 - Plan operational and strategic solutions that optimise the sustainable management of financial, social-cultural, technological and physical resources
LO#3 - Communicate and justify complex ideas and decisions, in both oral and written formats
Students will report on a case study of a Travel and Tourism, Accommodation or Hospitality (Food and Drinks) organisation of their choice. Our chosen organization must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in the Task Requirements below. You must participate and authenticate your identity during this not more than 10 minutes presentation. Once you will complete this presentation recording, upload it to either your YOUTUBE CHANNEL or DROPBOX; copy this presentation link and upload on the LMS portal on or before the due date.
Task Description
1.0 Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, the competitive advantage of your chosen business.
2.0 A very brief overview of the firm and its product or service and target market
3. Vision, Mission Statement & Goals: How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business
4. Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make them stand out above the rest.
5. Conduct a SWOT analysis; Identify 2 Strengths, 5 Weaknesses, 3 Opportunities and 3 Threats
6. Complete a PESTLE analysis -
6.1 Current economic environment impact in the industry
6.2 COVID-19 impact due to the government restriction/political decision in the industry
6.3 Any other of your choice – the most relevant
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