Highlights
Clearly articulated the change they are advocating for and therefore the policy change they are hoping to achieve.
Evidence
Thoroughly reviewed related evidence, which supports their cause, ensuring credibility and strong support for the argument.
Opposition and influence
Clearly identified who the campaign opposition might be as well as who they are wanting to influence (e.g. political, organizational, internal, media, community or oppositional).
Coalitions or partnerships
They have clearly outlined the campaign coalitions or partnerships and presented ideas for how they can support and contribute to their advocacy efforts
Key message
The campaign key message is clear and directly relates to the policy change you wants to achieve.
Campaign strategies
Included one of the 3 strategies outlined in the AT2 folder and followed the appropriate format for each one:
• letter to local politician
• pre-recorded radio or television interview
• media release
Evaluation measures
The group has proposed some clear indicators that will determine the campaign success and have made use of the common evaluation tools for advocacy.
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