Portfolio Activities Case Data Jack Manly and Diane Moore

Assignment Task

Background

In 2019, Jack and his wife Diane, started a lawn mowing business in West Melbourne. After canvassing potential customers, Jack and Diane determined that their business would focus on providing both basic mowing and premium gardening services. On online presence quickly provided a steady pipeline of job enquiries from potential customers. Diane managed a simple website and all enquiries while Jack resigned from his employment as a building manager and focused on performing all booked mowing and gardening jobs for the business. Following increased demand and the establishment of some repeat business, in 2020 Jack and Diane began employing additional gardeners to help meet business needs.

Jack and Diane are now seeking your assistance in evaluating the data that they have captured across their first 3 years of trading. 2 data sets have been provided – Phase 1 which covers the period October 2019 to April 2020, and Phase 2 which covers May 2020 to January 2022. These may be found in the document

Fees Charged

Jack’s Mowing provides 2 services charged at different rates. The rates reflect the level of skill and care provided with the premium service including precision edging, hedge trimming, weeding and complementary soil boosters. Base fees charged by Jack’s Mowing:

• Standard service - $70 per hour
• Premium service - $120 per hour

All work carried out (both Standard and Premium) is subject to a surcharge when performed in areas outside of West Melbourne. These surcharges have been set to compensate for the additional travel time and distance necessary. Surcharges are currently applied to the total base fee charged for a job.

• Northern Suburbs and Central Melbourne an additional 10%
• Eastern Suburbs and Southern Suburbs an additional 20%

Business concerns

• Diane is concerned with understanding how well the business is performing in converting enquiries into chargeable jobs, and how well the business retains customers.
• Jack is concerned with understanding the seasonality (if any) of the business, as well as the mix of services provided, which regions the business is generating its revenue from and identifying the drivers of business growth.

This Business Administration has been solved by our PHD Experts at My Uni Paper.