Portfolio of strategic communication tactics - Public Relations Assignment

Internal Code: MAS5304

Public Relations Assignment :

Scenario: Research shows that the foundations for building a positive body image are laid in early childhood. That’s why it made perfect sense for us to take the body image conversation back to the start – and focus our efforts on young girls aged two to six years old. To do this we will not only develop initiatives that speak to young girls but we’ll also speak to the parents of these young girls – educating and equipping them with the language, tools and confidence to build resilience in their daughters. Goal: How To change the world so that women and girls feel confident about their bodies.