PR Planning Assignment Checklist Secon Situaon Analysis - Management Assignment Help

Assignment Task:

Task:

PR planning assignment: Checklist Secon Situaon Analysis Broken up into three sections, denoted with subheadings (Background, Research and Problem/Opportunity Statements) Background provides a succinct overview of the situation, identies the organisation, the PR role and target public Preliminary secondary research has been conducted, references are included. Further secondary research suggested if applicable. Primary research methods have been recommended, research terminology is included. Problem and/or opportunity statements are written using the prescribed structure: That (target public) thinks/feels/will/won’t do something because…. 2 – statements are included overall Problems and/or opportunities are PR related (they can be overcome with or capitalised upon with communication)

Objectives

Objectives align with problem/opportunity statements Objectives include SMART elements (a speci c percentage/number of target public being informed/motivated, timeframe and method of measurement included) Target publics All six questions are answered about each of the target publics All previously mentioned target publics are included in this section New target publics have not been included in this section Referenced using Harvard as required Persuasive strategy and key messages Broken up into two parts – Persuasive strategy concepts statements and Key messages Persuasive strategy concept statements tailored to target publics Statements drawn from information provided in the previous section, particularly in relation to Q6 Tactics not included in statements Key messages are written out in full, as they would be incorporated into tactics Key messages are tailored to speci c target publics

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