Practical Assessment Task Part 2: Business Proposal and Visual Presentation

Assessment Task

In PAT 1, you identified a business that provided a service and/or was a tourism attraction.
For this second part of the PAT, you are required to identify a unique entrepreneurial opportunity that is connected to the selected business you ‘visited’, that will add value to that business and that has the potential to develop into a unique business idea.

Remember that your idea must be unique – it may not be an existing franchise, using the existing company code of conduct and marketing strategy sourced off the net. All this comprises plagiarism.

Show evidence that you can:

• use science and technology effectively and critically, showing responsibility towards the environment and the health of others?
• Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation?
• Develop an entrepreneurial opportunity?
• Participate as responsible citizens in the life of local, national and global communities?

Instructions: Design a business proposal for a ‘product’ that you will pitch to your Tourism teacher. Your ‘product’ must comply with the following “non-negotiables” in order for the proposal to be considered.

a) The ‘product’ must be environmentally sustainable and show a carbon hand-print;
b) It must create an opportunity for local people to be empowered and uplifted/upskilled while at the same time adding value to the business you identified in PAT 1;
c) Your proposed marketing methods must be completely paperless and cost-effective;
d) You must be using technology to pitch this proposal. (this is the visual oral presentation part of the task).

Summary of Assessment Requirements

The task builds on PAT 1, where the student explored a business providing a service or tourism attraction. For this second part, the student is required to:

1. Identify a Unique Entrepreneurial Opportunity

   • Concept must be original and not replicate existing franchises or strategies.

   • Should complement the business visited in PAT 1.

2. Demonstrate Responsible Use of Science and Technology

   • Show environmental awareness and health responsibility.

3. Show Systems Thinking

   • Understand that business challenges exist in interconnected social, environmental, and economic systems.

4. Design a Sustainable Business Proposal

   • Environmentally sustainable product with a measurable carbon hand-print.
   • Creates empowerment/upskilling opportunities for local communities while adding business value.
   • Marketing must be paperless and cost-effective.
   • Proposal must be pitched using technology (visual oral presentation).

5. Learning Objectives Covered

   • Development of entrepreneurial thinking.
   • Awareness of sustainability and social responsibility.
   • Practical use of technology for business communication and pitching.
   • Critical problem-solving within local and global community contexts.

Approach Guided by Academic Mentor

Step 1: Ideation and Brainstorming

• The mentor guided the student to identify gaps or opportunities within the business visited in PAT 1.

• Techniques used included mind mapping, SWOT analysis, and competitor scanning (without copying existing business ideas).

Step 2: Sustainability and Community Impact Assessment

• The student evaluated environmental impact using carbon hand-print estimation.

• The mentor emphasized designing a product that empowers local people, encouraging the integration of skills training and local sourcing.

Step 3: Technology Integration and Marketing Planning

• The mentor instructed the student to leverage technology for the presentation and for paperless marketing strategies.

• Suggested tools included digital brochures, social media campaigns, and interactive multimedia presentations.

Step 4: Proposal Structuring and Presentation Development

• The mentor helped the student structure the proposal: problem statement, solution/product, environmental and social benefits, business impact, and marketing plan.

• Focus was placed on a clear, persuasive visual oral presentation tailored to the tourism teacher as the primary stakeholder.

Step 5: Review and Refinement

• The student submitted a draft proposal for feedback.

• The mentor provided guidance on clarity, feasibility, originality, and alignment with assessment “non-negotiables.”

Outcome and Learning Achieved

• Outcome: A well-structured, innovative business proposal was developed, highlighting a sustainable product that added value to the original business, empowered local stakeholders, and demonstrated responsible use of technology. The final submission included a visual oral presentation showcasing the proposal.

• Skills & Learning Objectives Covered:

  • Entrepreneurial thinking and problem-solving.
  • Application of sustainability principles and environmental responsibility.
  • Effective use of technology for communication and marketing.
  • Understanding the interconnectedness of local, national, and global systems.
  • Stakeholder-focused presentation skills and persuasive business communication.

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