Premium/Luxury Label/Brand in Perth-Report & Reflection Journal Assignment

Internal Code: MAS1966

Report & Reflection Journal Assignment:

Task: Using Primary and Secondary research, apply learning outcomes to develop and establish a Premium/Luxury label/brand in Perth, Australia. Prepare a report together with journal entries that will lay the foundations towards developing a Premium Brand/Label for your product/service of choice. Report Details: Ideally the report should cover the following areas and act as your draft-marketing plan for your label/brand: 1. An overview of your product and or service (include Product and Price Strategy in this aspect) 2. Present personal observations of information gathered during the Urban Walk About activity 3. The markets and consumer behavior that will be targeted (include how they will be able to access your product/service i.e. Placement Strategy) 4. The Promotion Mix that will be used 5. The objective of your overall Marketing Strategy including your intended positioning and or differentiation strategy. 6. You should also add images which would help explain your own brand and product.