Prepare Themes and Sub-Themes from the Comments - Management Assignment Help

Assignment Task:

Task:

Task Description
Your task in this assessment is to analyse the comments provided by the viewers of two YouTube videos and draw inferences accordingly. You will be provided the links for the two YouTube videos in Week 6.
Specifically, for each video, you will:

•  Prepare themes and sub-themes from the comments provided by the viewers of the video.
•  Draw a diagram or concept map to explain how the themes (including its sub-themes) are connected.
•  Develop hypotheses based on the diagram or concept map.

In addition to the afore-mentioned analysis on the comments for each of the two videos, please also compare the analysis findings between them: are there similarities or differences in terms of the analysis findings, and what are the potential causes of the similarities or differences?
This assessment should be submitted in a single Word document, has a maximum word limit of 1200, and requires a minimum of 10 references.

Assessment Criteria

•  Analysis on comments for video 1 - 15 marks
•  Analysis on comments for video 2 - 15 marks
•  Comparison of analysis findings - 5 marks
•  Assessment presentation and referencing - 5 marks
•  Total - 40 marks

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