Present Critical Insights of the Components of the Marketing Communications - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes Tested in Assignment 1, 2 and 3:

1. Present critical insights of the components of the marketing communications mix and brand management.
2. Design and evaluate an integrated marketing communications mix
3. Identify appropriate techniques and resources to build cross functional relationships.
4. Critically evaluate communications role in delivering value to a range of stakeholders.

Indicative Assessment 1,2 and 3

Utilising an organisation of your choice, please use this organisation to undertake assessments 1,2 and 3 as outlined below.

MBA Integrated Communication Assignment 1 (25% of total mark)
Prepare the first part of an individual report based on the organisation which you have chosen, please write a report which gives a detailed account of the company and its industry background.

MBA Integrated Communications Assignment 2 (25% of total)

Prepare the second part of an individual report based on the organisation which you have chosen. In this report please undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.

MBA Integrated Communications Assignment 3 (50% of total mark))
Prepare the third part of an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.

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