Pricing Methods - Physical Evidence in the Marketing of Services - Marketing Assignment Help

Assignment Task :

1. Introduction
The purpose of this report is to explain product, product line and product mix. Also, this report explain the pricing methods, and the promotional mix and channels of distribution. In addition, this report consider the importance of people, process and physical evidence in the marketing of services. At last, this report has discussed how the marketing mix 
 

2. Findings
2.1 Product 
The definition of product is “anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It include physical objects, services, persons, place, organizations and ideas”  
The definition of product mix is “the total sum if all the products and variants offered by an organization”  
The definition of product line is “a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlet, or fall within given price ranges”  
Originally the company produced a limited range of pork products, with the development of the company, the range of meat products extended to cover beef and chicken product. Later, prepare foods and related products were added to the company’s catalogue.
The length of the Trusty-Land Food Brand is five, which include beef, chicken, pork, prepared foods, and other.
The width of the Trusty-Land Food Brand include Trusty-Land Food Brand, HealthMeat, and KittyDoggy. 
There are five different period in product life cycle, which include development, introduction, growth, maturity and decline. In this case, when the company introduced a retail brand “HealthMeat” of quick-frozen steaks and pork chops, this is introduction period. Because this is a new product, it is advertised and brought to market for sale, the profits may not be existent in this stage since the cost of product introduction and development is high.

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