Primary activities of Porter's Value Chain Model- Management Assignment Help

Assignment Task

The primary activities entail inbound logistics; operations; outbound logistics; marketing & sales; and services (Aiolfi & Sabbadin, 2019). In the case of Chanel's e-commerce digital strategy, the activities that develop value in respect of refining the effectiveness fashion house offerings are mentioned below:

• Integrated client services: The Chanel brand can provide services like a virtual fitting room grounded in VR (virtual reality). With this, the brand can suggest the size of garments that immediately match the measurements of clients, and facilitate them to try on various sizes to recognize the suitable fit and size.
• Integrated client traceability: The Chanel brand can use mobile-id tracing wherein it can utilize the users' smartphone's Wi-Fi to trace their journey in online shopping and in-store experiences. However, it might be challenging for the brand to protect such data from breaches. It can be said that the Chanel brand can use virtual coupons without using personal data to trace the store clients online.
•  Integrated transactions: The Chanel brand should provide protected accessibility to accomplish the deals through all accessible channels. It is said that with integrated dealings, clients can be capable to buy goods directly from all accessible channels such as social media, TV ads, and more. This will add value to the digital marketing activities of the Chanel brand.
•  Integrated order fulfillment: The brand is required to be capable of seeing inventory around all channels so that it can know where goods are accessible and how quickly it might get them to clients. The users will be able to reserve goods in-store utilizing mobile phones and social channels (Le Xuan, 2019).
•  Integrated promotion: At the time of the pre-purchase phase, Chanel can utilize services like real-time pricing and product info which can be incorporated with social media and reflect clients' reviews. The brand can further utilize connected home apparatuses to sense client needs and exchange customized need-based offerings via mobile medium. Also, it can introduce business-initiated mobile touchpoints to offer customized, time-sensitive, and locality-sensitive promotions.
•  Integrated fraud detection: With the assistance of digitalized and interconnected devices for channel integration, cyber-assaults are probable to occur since IoT devices possess restricted computing strength to detect such attacks.
•  Integrated data privacy and security: The Chanel brand must certify that the privacy circumstances are obeyed to when data is integrated from diverse channels.

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