Principles of Corporate Communication - Language Assignment Help

Assignment Task

PURPOSE

This assignment aims to evaluate learners’ understanding on the development of a media relations plan and its importance for an organisation.

REQUIREMENT

The effectiveness of a Corporate Communication programme or campaign often depends upon the level of efforts implemented before the program is launched and after it ends. A significant portion of any effective corporate communication program revolves around publicity. In general, a strong media relation may boost awareness of your brand, reinforces your professional credibility, and provides an invaluable resource for successful crisis management. Overall, creating an effective media relations plan can give your organization and your brand an added advantage in the market.
 

1. Select ONE company organisation in Malaysia and develop a media relations plan for the client. The plan should include the following:
 

i. Situational Analysis
ii. Goal
iii. Objectives
iv. Target Audience(s)
v. Strategy Development
vi. Key Message and Story Angle Development
vii. Tactics
viii. Media List Development

2. Provide reasons why a Media Relations strategic plan is important to a company or organisation.
 

3. Finally, this University, being the first and currently the biggest provider of on-line and distance learning institution of higher learning in Malaysia, had its Convocation Ceremony on September 21 and 22. Suggest a sound media relations strategy that this University can adopt in order to enhance a wider and more positive media coverage of the significant event.

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