Principles of Hospitality - Local Market - Brand Adaptations - Hospitality Assessment Answer

Principles of Hospitality - Local Market - Brand Adaptations - Hospitality Assessment Answer

Assessment Task:

What are we looking for?

• Content and delivery
• 15 minute presentation to include questions

• ‘Local perspectives on a global brand’
• You are to choose one global hospitality brand, e.g. Hilton, P&O, KFC, and investigate how their operations are affected on local level.
• You are to focus on one local market (e.g. UK, USA, Dubai, China, etc.)
• investigate how the brands adapted their product to fit local markets (e.g. food offering, branding),
• what problems they face or may face in terms of operations (e.g. recruitment, training),
• what different expectations the customer may have (e.g. availability of alcohol).

Expectations

• Engage with broader academic trade and non-academic literature
• Do not stick only to the reading list or one type of source
• Interpret the data

You are now able to discuss your topics and presentations on one to one basis

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