Principles of Marketing Assessment - Introduction of the Product or Service - Marketing Assignment Help

Assignment Task :

MARKETING PLAN FOR A NEW PRODUCT.

Think and create a PRODUCT or SERVICE that is currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need, or people don’t know the need yet, because it hasn’t been invented. 
 

Your group is required to prepare a marketing plan about the product or service that you are proposing. The marketing plan must consist of the following:

1. Brief Introduction of the product or service. No need to be very detail as detail explanation will be done in section 4a.

2. Market analysis

1. Consumer behavior – which needs or wants that this product or service tend to fulfill.

2. Competitor analysis – since the product is new, find out the nearest product or service that already in the market that can be classified as the nearest competition.

3. Marketing strategy

1. Selecting who are your customers – segmentation strategy and target market

2. Value proposition – differentiation and positioning strategy (must synchronize with analysis done in market analysis above)

4. Marketing Mix 

1. Product – you may use the three levels of product as basis to explain the product features, attributes and/or packaging and others.

2. Pricing strategy

3. Distribution strategy

4. Marketing communication strategy

Instruction

• Prepare a PowerPoint slides and group presentation for the above assignment to be presented in class.

• Spice it up by using pictures, newspaper cuttings or any means of media to support your

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