Principles of Marketing Internal Assignment Applicable

Assignment Task

1. You are the marketing director of Delta enterprises your company is launching a new range of colour televisions for the Indian market. Create distribution plan for the product. Create a communication and advertising plan.

2. You are the marketing director of Sports Authority of India . India does not have a sporting culture . You have been tasked to build national awareness so that young and old alike indulge in some form of physical activity or sports. Create a marketing plan.

3. You are the marketing director for meta flix streaming service. You are launching a new entertainment vod streaming service which will compete with SonyLiv, Disney plus, Netflix amongst others

a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.

b. Create a marketing plan for the service Suggest any alternative revenue source that can be tapped.

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