Principles of Marketing - Macro Environment - The Target Customer - Marketing Report Writing Assessment Answer

Assessment Task:

Marketing Report Writing Assessment Answer

Task One (Macro Environment)

Produce an analysis of the macro-environment for the company. Identify at least 3 major external factors that could help or hinder the progress of this business. You should refer to at least 2 credible research sources to justify your choice. Explain what impact these factors are likely to have on the company’s marketing programme.

Task Two (The Target Customer)

Identify one customer profile. Use secondary research to show evidence of who the target market is for this company. Then describe what a typical customer of your company looks like using behavioural, demographic, geographic and lifestyle segmentation. Use at least 2 relevant research sources to support your argument.

Task Three (Product and Price)

Produce two perceptual maps that show the positioning of your company and at least four other competitors. One map must have the axes ‘price’ and ‘quality’, the other can have axes of your choice but not ‘price’ and ‘quality’. Justify, with reference to at least 2 credible research sources, why you have positioned the company and its competitors in the way you have.

Task Four (Growth Strategies)

Use Ansoff’s matrix to choose a strategy for growing the business. Explain, using 2 research sources, why you have chosen this strategy. Briefly explain the marketing mix (4Ps) for this growth strategy and how it will help you to achieve growth.

Task Five (Buyer Behaviour)

Explain how the 4Ps described in task 4 map onto the consumer buyer behaviour model. Show where each of the 4Ps is used to influence the consumer at each of the 5 stages of the model.

This Marketing Assessment has been solved by our Marketing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.