Principles of Marketing Report Writing - Management Assignment Help

Assignment Task:

TASK:

Submitted as mandatory requirement for the course “Principles of Marketing” in the Program, Bachelor of Business Administration
TABLE OF CONTENTS
S.NO TOPICS
PAGE NO.
1 COMPANY DESCRIPTION
2 SWOT ANALYSIS
3 PRODUCT DESCRIPTION
4 PRODUCT LINE & PRODUCT MIX (WITH PLC ANALYSIS)
(If any)
5 COMPETITOR ANALYSIS
6 MARKET SEGMENTATION
7 TARGET MARKET
8 PRICING STRATEGY
9 CONCLUSION AND RECOMMENDATIONS
Company DescriptionThe company description should highlight the history and evolution of the company, as well as provide data about its age, size and geographic scope and operations.

SWOT Analysis
The SWOT analysis is an effective short-hand summary of the situation analysis. The acronym is used to describe an organization’s internal Strengths and Weaknesses and its external Opportunities and Threats. This analysis provides a solid foundation as a springboard to identify subsequent actions in the marketing plan. The SWOT analysis can be effectively presented in a tabular format followed by a text discussion that elaborates on the information in the table.
An analysis to identify internal strengths and weaknesses usually includes the following areas in an organization:

When analyzing:Consider:

• Managementexperience level, management style, size
• Offeringsuniqueness, quality, price,
• Marketingtype and scope of marketing plan
• Personnelquality and experience of workforce
• Financesales revenues
• Manufacturingquality and dependability of suppliers
• R & Dplans for continual product improvement, R & D budget
• An analysis to identify external opportunities and threats usually includes the following factors:
• When analyzing these factors:Consider:
• Consumer/Socialsize and stability of market
• Competitivenumber and size of competitors
• Technologicalthe effect of technology on any facet of the business
• Economiccurrent and projected economic situation of market
• Legal/Regulatorythe effect of legal and regulatory factors on any facet of the business

Product description

• A product description is a structured format of presenting information about a product which includes its benefits, form, presentation, price, purpose etc. . A good product description should include a detailed description of the product, its special features which differentiate it from other products unique selling points and utility of the product.
• Competitor Analysis
• An effective analysis of the competition should demonstrate that the company has a realistic understanding of its major competitors and their marketing strategies. As in with the industry analysis, a realistic assessment makes readers feel confident that the marketing actions in the plan are well grounded.
   

Market Segmentation & Target market

• A detailed profile of the targeted customer groups and the segmentation approach/basis used by the company (e.g. geo-demographics, life styles etc.).
• Pricing Strategy
• Explains the pricing options/tactics being used by the company to attract the customers and create revenue streams.
• Promotion Strategy
• Promotional mix being used by the company with special reference to current advertising campaigns. A mention of the advertising/media partners is also recommended.
• Positioning
• A product’s unique points of difference are communicated by way of a positioning strategy. In case of a broad product mix, positioning basis for a few of its brands may be cited to serve as examples.

Marketing Channels/Distribution Mix
Gives the distribution channels being employed by the company to effectively distribute and sell its various market offerings.

•  
• Financial Aspect
• Cash flow (Simple)
• Advertising Budget
• Breakeven
• Investment required

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