Principles of Professional Communication & Business Report Writing - Communication Assignment Help

Assignment Task

Merrigan, G. & Huston, C.L. (2015). Communication research methods (3rd ed).

The new textbook, Communication Research Methods, reviews the interpretative, critical, and  discovery paradigms of communication research. Very few other research methods books on the market reflect actual research practice nor provide methodological choices based on the nature  of the research question rather than ideological constraints. It is a useful source for my project  because it has enlightened me about the breadth of methods available to communication  research, it helps in critically evaluating a range of methods, and it informs me of the latest issues  surrounding such methods as survey research, ethnographic studies and discourse analysis. The  last 20% of the book, however, is devoted to statistical methods of data analysis. This section  appears complicated and rushed, seeming like an add-on DIY guide to number-crunching  research methods. No mention is made of qualitative software such as NVivo or Leximancer thus  leaving the textbook with a very North American quantitative perspective.  

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