Principles of Segmentation - Target Marketing and Positioning - Functional Role of the Marketing Mix - Marketing Assessment Answer 

Marketing Assessment Answer 

Task: To begin this task you must first select ONE (1) of the following ‘New Products’ launched on to the Australian consumer market in 2018. This New Product will be the focus of both your Applications Activities and Individual Case Study:

• Dyson Cyclone V10 (cordless vacuum cleaner);
• Nintendo Labo (kit for Switch game console);
• Evia yogurt infused with hemp seed oil (yogurt with oil extracted from cannabis plant).

Once chosen, you are to undertake research into how the New Product is marketed to consumers in Australia. This research should be conducted using only publicly available sources (e.g., websites, trade journals, industry reports, magazine articles, blogs, reviews), and your own observations. The following is a suggested structure for your Individual Case Study submission:

• Explain marketing theories using discipline-specific terminology.
• Explain the principles of segmentation, target marketing, and positioning. Use a mix of market segmentation variables to develop the profile of a target market for a specified product.
• Explain the functional role of the marketing mix.
• Identify and analyse marketing-relevant information from electronic and academic sources to solve context-specific marketing problems.
• Apply knowledge of the marketing mix to analyse that of a specified product.
• Discuss marketing’s role in an organisation and society.
• Use marketing relevant information to communicate in written form the solutions to marketing problems.

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