PRL201 - Content Creation For Social Media - New Media Landscape - Social Media Assignment Help

Assignment Task

Learning Outcomes

a) Analyse the new media landscape and social media strategies
b) Create engaging multimedia content using a range of social media platforms to reach target publics
c) Analyse, evaluate and adapt social media campaigns

Context:
In this individual assessment, you are required to analyse the current social media efforts of a client or organisation of your choice and consider the new media available to develop a social media proposal. You are also to consider key trends in the current communications environment affecting your organisation. The types of organisations you could choose from could be:
1. A local café or hospitality outlet
2. A local retail outlet
3. A non-government organisation (NGO), a not-for -profit (NFP) or a charity
4. A family business

Option 1: Working with a real client and their real social media platforms Choose a small or medium size business, which you have direct access to work with. This will allow you to work with its social media platforms and request permission to post on behalf of the organisation. By choosing this option you will be gaining a practical understanding of how to deal with a real client and its needs, identification of real target audiences, and a realistic evaluation of online engagement.

Option 2: Selecting a real business but setting up hypothetical social media platforms If you have no access to work directly with a real organisation for the purposes of this assessment, choose an existing business that requires improvement with its social media presence and base your proposal around this. In this option you would set up new social media platforms and use your own name and the code of this subject to identify the social media accounts (e.g. Your Name – PRL201). The information would be based on a real business but your posts are in a hypothetical social media setting. With this option you should delete the profiles at the completion of receiving final marks for the subject.

Instructions:
• Choose an organisation to develop the social media proposal.
• The proposal should include sufficient material to use as a pitch to the client in order to sell the strategy to them.
• The client you choose will be carried through ALL the assignments for this subject.
• In the social media strategy proposal, you must include:
a. Cover page
b. Table of contents
c. Introduction
d. Background of the client
e. SWOT Analysis of current social media efforts of the client and media landscape (Opportunities and threats should be referenced)
f. Identification of appropriate target audience(s) and a profile created
g. Social media strategy objectives
i. At least four (4) SMART objectives

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