PRL201 - Content Creation for Social Media - Report Writing - Arts & Humanities Assignment Help

Assignment Task

Learning Outcomes -

b) Create engaging multimedia content using a range of social media platforms to reach target publics
c) Build and maintain brand personality
d) Analyse, evaluate and adapt social media campaigns

Context:
In this assessment, you are required to implement the social media strategy proposed in Assessment 1. The content should be engaging and relevant to the target audience to build and maintain a good brand personality using a range of different social media platforms suggested in the first assessment. Remember the focus is on building a brand culture and community and not selling product.

It is always good to maintain an ongoing analysis of the performance of each post by using relevant analytical tools, whether free evaluation & measuring tools provided by respective platforms, for instance, Facebook Insights, LinkedIn Analytics, etc., or systems available from third party companies such as Hootsuite, Sprout Social, and others. Be aware these systems may be paid.

Scenario 1:
• Working with permission of a real client:
o As you have permission from the client, you should post on its social media channels as proposed in Assessment 1.
o You should post relevant, engaging content that is not directly aimed at selling product. It may relate to industry issues. Solve consumer problems. Provide information, entertainment and education.
o Branded sales/promotional content will not be considered for this assessment. If the client requires branded content, they should be posted in addition to the social media plan.

Scenario 2:
• Working without permission of a real client:
o If you don’t have the permission of the client, you are required to set up new social media platforms as proposed in Assessment 1.
o Ensure you set up business accounts/platforms, to have access to their respective analytical tools (e.g. Facebook page).
o You should post relevant, engaging content that is not directly aimed at selling product. It may relate to industry issues. Solve consumer problems. Provide information, entertainment and education.
o Branded sales/promotional content will not be considered for this assessment. If the client requires branded content, they should be posted in addition to the social media plan.
o When setting up the social media accounts, use an alternative name to identify them:

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