PRN303A: International Public Relations - Concepts of the Global Convergence And International Diversity - Management Assessment Answer

Subject Code: PRN303A Internal Code: E_AI_DGGH_AJJ

Management Assessment Answer

TASK:

1. Understand and differentiate between the concepts of culture and global, international and intercultural, and cross-cultural public relations
2. Discuss the concepts of the ‘global convergence’ and ‘international diversity’ approaches to international business and the likely impact on global public relations practices
3. Explore the nature and key elements of cross cultural (international) communication and the challenges it presents for public relations practitioners including how to tailor messages and communication themes to different cultural climates.
4. Consider how the Internet is used in international public relations and assess the relative strengths and weaknesses of various other emerging media.
5. Critically analyse the relationships between major influencers such as the international media, government, and politicians.
6. Evaluate the issues and challenges that exist in the international public relations field and the practices employed to address them.

Demonstrating a thorough understanding of the central theory of the Circuit of Culture, this analytical essay should compare the culture in a different country to your own culture using the post-modernist critical approach to modern society, media and politics. You need to explain how the Circuit of Culture approach helps to understand the different norms and perceptions. Discuss how PR practitioners as cultural intermediaries can understand cultural behavior and how they can facilitate dialogue between organisations and different cultures.

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