PRN303A: International Public Relations - Reflection Exercise - Global Convergence - Management Assessment Answer

Internal Code: D_AI_DFGI_BIE Code: PRN303A

Management Assessment Answer

Assignment Task: PRN303A a) Understand and differentiate between the concepts of culture and global, international and intercultural, and cross-cultural public relations. b) Discuss the concepts of the ‘global convergence’ and ‘international diversity’ approaches to international business and the likely impact on global public relations practices. PRN303A c) Explore the nature and key elements of cross-cultural (international) communication and the challenges it presents for public relations practitioners including how to tailor messages and communication themes to different cultural climates. f) Evaluate the issues and challenges that exist in the international public relations field and the practices employed to address them. Context: PRN303A This assessment features a personal reflection model that allows you to reflect on how your attitudes and culture impact your view on an international campaign. You need to critically reflect on your own development of intercultural competence during this class. This requires you to consider how your own cultural background has shaped your attitude towards and expectations of public relations as a profession and how you would approach an international campaign taking intercultural differences into account. You should also reflect on the intercultural theories and principles discussed in class have impacted on your intercultural learning as a PR professional. PRN303A

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