PRN303A: International Public Relations - Research Report Writing Assessment Answer

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Internal Code: D_AI_DEGH_AID Code: PRN303A

Research Report Writing Assessment Answer

Assignment Task: PRN303A a) Understand and differentiate between the concepts of culture and global, international and intercultural, and cross-cultural public relations. b) Discuss the concepts of the ‘global convergence’ and ‘international diversity’ approaches to international business and the likely impact on global public relations practices. c) Explore the nature and key elements of cross-cultural (international) communication and the challenges it presents for public relations practitioners including how to tailor messages and communication themes to different cultural climates. d) Consider how the Internet is used in international public relations and assess the relative strengths and weaknesses of various other emerging media. e) Critically analyse the relationships between major influencers such as international media, government, and politicians. Context: PRN303A Students should research an international public relations campaign for a non?government organisation or cause provided by the learning facilitator. The report needs to apply Hofstede’s cultural dimensions and the dimension of Representation and Regulation of the Circuit of Culture when researching the campaign. The report should identify the different the paradigms, the dominant discourse, power structures and culture in the country applying the post?modernist critical approach of the Circuit of Culture with the aim to understand the different norms and perceptions. It also should review the social, economical, cultural, political and legal dilemmas for the PR campaign implementation.
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