Highlights
Module 1: Assignment
Questions 1-5 are worth 0.5 point each in the final grade
1. Based on the case description, a plausible reason for the success of the ClearEyes clinic is
a. The clinic offers lower prices than its competitors
b. The staff is multilingual and able to handle the multi-ethnic client population
c. The clinic does not require non-refundable deposits which is attractive to the price-sensitive customers
d. All of the above
e. None of the above
2. One of the reasons Dr. Connors could not implement a deposit forfeiture system to avoid surgery no-shows was that
a. Government rules prohibited the use of such policies;
b. A majority of cash-paying patients were poor and were reluctant to pay a deposit;
c. Insurance companies prohibited such policies;
d. None of the above.
3. ClearEyes has a steady, reliable and happy staff because of several actions Dr. Connors has taken over time. Which of the following is NOT mentioned in the case?
a. Employees are allowed to participate in the hiring process for new employees
b. Employees are paid a bonus based on the number of surgeries completed during each pay period.
c. Anonymous peer reviews are solicitated from staff and used in annual evaluations.
d. Employee compensation and benefits were better than those offered by others in the local market
4. The case lists three expansion options being considered by Dr. Connors. Which of the following are options that Dr. Connor is NOT considering for the ClearEyes clinic?
a. Increasing the physical size of the existing clinic
b. Moving the entire clinic to a new larger facility in the greater Boston area
c. Expanding the clinic’s working hours
d. Adding a satellite facility in the greater Boston area
5. Looking at ClearEyes’ survey of No-shows for Surgery (Exhibit 3b in the case), which of the following are reasonable actions Dr. Connor could take to reduce the number of no-shows:
a. Provide rides using Taxi or Uber to patients who request them
b. Provide a small gift certificate for patients who agree to do the surgery now rather than wait for later
c. Call the patient the previous day to remind them of their surgery
d. All of the above
e. None of the above
Module 3: Quiz
Questions 1-5 are worth 0.5 point each in the final grade
1. Which of the following process innovations resulted from The Temecula plants manufacturing skills according to Bob Bawcombe?
a. Creation of CAD models for all manufactured products
b. Development of an in-mold labeling method
c. Development of a more uniform grain Miracle-gro fertilizer
d. All of the above
2. The Temecula management team was particular about not firing workers due to productivity improvements because
a. It wanted to avoid the loss of highly develop manufacturing skills and maintain worker morale
b. Its union contracts did not allow employee headcount reduction
c. The Temecula manufacturing plant was family-owned and the workers were part of the extended family.
d. All of the above
3. Scott’s management believed that outsourcing to China would be relatively easy. Which
of the following is a reason given in the case to justify this belief?
a. Productivity of Chinese workers was on par with US workers
b. Scott already outsourced many complex components from China
c. The Chinese government kept the exchange rate for its currency, the yuan, relatively stable.
d. All of the above
4. For which of the following reason’s is Bob Bawcombe opposed to outsourcing production to China
a. Scott’s market share was because of its Made in USA products
b. Scott did not have expertise in dealing with foreign suppliers
c. Fear of losing manufacturing expertise and reduction of process innovation
d. All of the above
5. Which of the following could be a negative with outsourcing from China?
a. The lead time of the supply chain would increase
b. Cost of transportation would increase
c. A contract manufacturer would add administrative costs and expect a profit margin
d. All of the above
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