Product Category Within The Australian Marketplace - Marketing Assignment Help

Assignment Task

Task 1. Evaluation of current innovations: Critically evaluate any two current innovations selected from your allocated ’Product category’ within the Australian marketplace.
 

Hints: Apply theoretical/conceptual understanding from chapter 1. Based on your ’Product category’, critically evaluate & apply any aspect/s of innovation, consider the source/s of innovation, identify and argue in favour of the type of innovation, explore the dimensions of innovations, ...etc. You may compare and contrast any two successful innovations, or one successful innovation versus one failed innovation, ...etc. The aim is to illustrate good innovation insights, understanding and critical thinking about the current innovation effort within your allocated ’Product cate- gory’ in the Australian marketplace.

Task 2. Current marketing analysis: Critically analyse the current marketing activities of your allocated ’Brand’ and two of its competitors, within the allocated ’Product category’ in the Australian marketplace.

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