Highlights
Introduction
The aim of the Assignment is to integrate your class-based learning with an International Strategy consultancy briefing/ reportThe case study indicates that a capital investment into China may be an option. However, you may reflect that with the instabilities of the Chinese stock market, trade wars and the aftermath of CoVid 19, this option may be premature. The case study shows that a technology tie-up with an established company, eg Volkswagen,is a possible option, but both the fuel economy reporting issues surrounding VW may be politically detrimental and that VW is channelling tis energy into electric cars may mean that there may not be much interest.
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The Case Study - Background to the Assignment
The Case Study is about a technology start-up, SB Agrinutrition, about to hit the big time. Your company has been hired to provide consultancy to SB Agrinutrition on its business options in specific areas.
There are other competing consultancies providing the same service. This (the Case Study) is Phase 1 of the overall process for the start-up company as the winner of Phase 1 will proceed to Phase 2 where they will be the exclusive provider of marketing and sales consultancy advice. (Please note that Phase 2 is outside the scope of this Module/ assignment.) Once you have decided what would be the best business options for SB Agrinutrition, you then need to show how your proposed approach matches up with what the various Investors are offering.
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