Product Research - Potential Buyer Markets - Competitor Analyses - Marketing Assessment Answer

Assessment Task:

Potential Buyer Markets Marketing Assessment Answer

Task

On 2 different occasions, you will be required to research, collate and present a product or service of your choice. 

Whilst researching your product, be sure to: 

• Identify different reliable and valid information sources about the decided product/service

• Gather information for your product/service from reliable sources

• Identify the product purpose, features, strengths, limitations, guarantees and warranties

• Use a range of information sources to identify competitors products

• Look closely at your competitors and compare benefits, features, strengths, limitations, price, guarantees and warranties to establish the standing between your product and your competitor's product and communicate the differences to the buyers

• Describe your potential buyer markets, the buyer needs in accordance with the organisational and legislative obligations

• Detail the industry trends that relate to your products 

Once researched, you are to present your information to your assessor in the form of a sales pitch. Your sales pitch should demonstrate the features and benefits of the product/service. 

Your assessor will ask questions, so you need to be sure you know your product/service before your present it, explain why it is important to discuss features.lt is strongly suggested you select products/ services that apply to your current or future workplace. You need to ensure you need to outline and follow organisational policies and procedures, and legislation, codes of practices relevant to the sales process. 

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