Highlights
Task:
1. Background
2. Vision and Mission
3. Values
4. Our Commitment
5. Area of specialization
6. Who are we and what we do
7. Product/Service What product or service are you offering? What is the identified need of your target customer that this product/service addresses? How is your product/service the solution to this need? Does the product or service address the needs of communities/businesses? How is your product/service unique?
8. Customers What is your target customer segment? Does the company sell product or service that specifically target communities/businesses? What is your value proposition to the customer? Is the value proposition differentiated for customers? How large is the potential market for your product/service? How will you reach your target segment(s)? Does the company have differentiated marketing strategies for women and men customers?
9. Management Team What is the background of the key members of the team? What relevant skills/experience do they bring? What gaps exist in the management team?
10. Industry and Competition What are the relevant key trends in your industry? Who is your competition? What advantage(s) do you have over your competition? NB: remember Porter’s five competitive forces model SBP360S SERVICE-LEARNING PROJECT 2021
11. Social Impact In what way will your product or service improve businesses? Does the product or service impact the lives of women and men in the same way? How does your business positively impact the community(ies) where you operate? How will you measure or quantify your impact?
12. Gender Inclusion What percentage of your business is owned by women? What percentage of your management staff are women? Is your company interested in gender diversity? Does the company actively pursue employment policies that promote gender diversity? Has the company implemented any gender specific initiatives in the past?
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