Product Strategy & Development Case Study Analysis - Management Assignment Help

Assignment Task

Task description
This assessment is aimed at equipping students with analytical skills to critically evaluate how new service strategies are pursued by real world firms and how such initiatives help them compete better. The case studies that have been included for assessment come from globally reputed business case study collections such as Harvard Business School and INSEAD Business School that are reputed for analytical depth.
This is an individual assessment. You will select ONE of THREE case studies prescribed and analyze it using concepts and theoretical frameworks that were discussed in class. You will then prepare a report which you will upload for online assessment.
Written report submission guide
The report must have the following format.
Overview: A brief and analytical overview of the case study (as applicable to the case study)
General description of the firm
Services marketed
Size in terms of employees and sales volume etc.,
Markets served (domestic and overseas)
Core services provided
How the firm’s service strategy has evolved from its early years
Extent and the degree of service innovation
Market-driven or market driving (provide justification)
Competitive advantage/s of the product/s and service/s marketed
Competitive market position (in terms of market share)
Key issues: Highlight the key issues relating to service strategy processes pursued by the firm (using service strategy concepts and theoretical debates that were discussed in class) -- use sub-headings
Challenges of maintaining current market position and competitive advantages
Managing the service strategy process in core service strategies in terms of ;
understanding customers,
new service design,
service quality issues
communication,
building loyal customers
and any other aspects as discussed in the case study.
Critical analysis: How the firm has managed the key service strategy issues discussed above. For this, you must use service strategy concepts and frameworks discussed in class. The issues (identified above) can be used as sub-headings.
Observations and recommendations:
Your observations on whether the firm managed its service strategy effectively
 

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