Professional Communication - Scenario for Communication Plan - Communication Assignment Help

Assignment Task:

The scenario for Communication Plan Assignment

You work for the IT department at the University of South Australia.  For the past 12 months, a small project team at UniSA, including IT, teaching and administrative staff, have worked with high-tech company Maverick Technology Pty Ltd (MavTech). The company specialises in the development of holograms for use in business and has had success in assisting businesses with virtual conferencing, and also use it for remote, online teaching. Recently it has worked on technology for holoportation and produced an affordable product that can be used by individuals, allowing them to receive moving holographic images wherever they need (e.g. in a private home). The final testing phase of this technology took place in February and the product was ready to be used in pilot studies just as the COVID19 pandemic occurred. The recent move to use of more online teaching accelerated the need for the project and it is now ready for implementation.

MavTech is ready to sign an agreement with the University of South Australia to introduce the technology for remote and virtual teaching of students in Study Period 5, i.e. from July 2020. The recent development of the technology allows it to be accessed and used via the UniSA LearnOnline platform (in the same way that we currently access Zoom).

Some of the potential applications include:

• projecting guest lecturers from another location into an on-campus class,

• projecting lecturers into a class in a country campus site such a UniSA Whyalla

• projecting a lecturer into online students’ home location in real time,

• conducting small group tutorials with participants in multiple locations, and

• providing ‘face-to-face’ consultation between a student and lecturer remotely

MavTech and UniSA are going to publicly announce the partnership. You will need to write a communication plan to be discussed with MavTech at the next round of project meetings. 

Task

Using the template (provided) as guidance, prepare a communication plan for the various elements of communication required on the project up to its activation in July. Make sure to include some communication elements relating to publicity and promotion that you need to be involved in with both MavTech and UniSA, and communication within the university.

You are required to produce a communication plan that :-

• addresses the communication needs of the organisations to deliver this project by the required starting date

• identifies key stakeholders and audiences

• outlines appropriate messaging for different stakeholders

• recommends a plan for implementation and evaluation.

Considerations

In addition to the information above, you may make assumptions about any further information you need to complete this task (for example, you may invent fictitious names of individuals, project milestone dates, technology requirements).

The template may be amended where necessary and is provided as a guide for the content only.

You will need to identify the items to be included in the budget and while the actual costs/amounts do not need to be accurate and can be estimated they should be feasible.

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