Project in Marketing, HR or Finance - Customer Relationship Management - Management Assignment Help

Assignment Task:

The student pursuing a post-graduate diploma program shall submit one project as part of his/her fourth-semester program structure. This project carries 4 credits.  The project shall be from the area of specialization of Postgraduate diploma program however the students of PGDBM program will have the option to do the project in Marketing, HR, or Finance.  

Select a project where; 
a) You have some interest and understanding of the topic. 
b) There is a possibility to get sufficient data. 
c) Knowing that the world knows everything, try and give something new or different in your topic (Research Gap). 

A few topics in different disciplines are given below; it is just an indicative list to give you an idea as to the different kinds of projects that can be done. You can always make an academic project into a Corporate Project by doing live case studies on companies based on your project topic. For e.g. Effectiveness of Sales Promotion & Advertising in Pidilite. It is always preferable to do a live project to gain a better understanding of the topic.  

Marketing  
• Customer Relationship Management in XYZ company 
• Competition Analysis for IT sector 
• Effectiveness of Sales Promotion & Advertising in Insurance Companies  

Finance  
• Mergers & Acquisitions in Manufacturing /Banking Industry 
• Future of derivatives in India  
• Study of growth prospects of Mutual Funds in India  

Human Resources  
• 360-degree Appraisal at INFOSYS  
• Performance Appraisal Techniques /Methods at XYZ Company   
• Competency Mapping /Model at any organization 

Title of the project:
The project should start with the details of the project title, your name, student number (SAP ID).  
1. Select a title which clearly describes the project you will be doing. 
2. Use simple words like A Study of An analytical study of Comparative study etc. 
3. Avoid general titles like, 'Performance Management', 'Branding' etc. A title should be specific and clear. Remember title generates the interest of the reader, hence meaningful and apt title is important

Objectives of the project:
1. A title should be in congruence with the Objectives 
2. There can be one or many objectives. 
3. Objectives may be divided into primary and secondary objectives as per the need/importance/flow of the project. 
4. Be brief and number your objectives (this facilitates giving references whenever necessary). 
5 (Writing many objectives to impress or give the page good look is unwarranted) Restrict yourself to those objectives for which you can achieve/get some information

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