Highlights
ASSESSMENT TASK 1 : PROJECT SET UP
In the role of Marketing Coordinator of a fictitious company, students will review a case study, meet with the Operations Manager to discuss the required project and develop a project scope document and project management plan.Task summary:
This assessment is to be completed in the simulated work environment in the RTO.
What do I need in order to complete this assessment?
Computer and Microsoft Office
Access to the Internet for research
Space for a meeting
Project Scope template
Project Management Plan template
Project Management Policy and Procedure
Risk Assesment Legend
When do I do this task?
This task may be done in your own time as homework or you may be given time to do this task in class (if applicable). Your assessor will advise.
Your assessor will advise of the date, time and location of the meeting.
Write in the due date as advised by your assessor:
What do I need to submit :
Completed Project Scope
Completed Project Management Plan
What do I need to do if I get something wrong?
If your assessor sees that you have not completed all parts of the task completely and satisfactorily, the details of resubmission will be discussed with you when you are advised of the outcome of this task. You will only need to redo the parts of the task that are incorrect; however, you will need to resubmit the entire assessment again.
Instructions:
Cinnamon Spices Australia is based in Canberra ACT.
The business was established in 2010 to cater for a demand for Australian food products. The company has organic certification.
The company manufactures and retails a range of organic, Australian native foods including:
Herbs and spices
Herbal teas
Fruit jams and conserves.
Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages:
Home
About us
Products
Contact details.
The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore.
The company’s target customers are those that enjoy gourmet foods.
The age range of Australian consumers buying products is between 35 and 65.
Most consumers are health conscious, care about protecting the environment and have an average annual income of $80,000.
The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Coordinator, Customer Service Officer and two administration staff.
Ten staff are employed in the factory making and distributing the products.
As the Marketing Coordinator, you have been asked by the Operations Manager to coordinate a project to develop a new website.
The new website is seen as a critical part of the company’s expansion strategy, and the Operations Manager has advised that you will need to develop a project scoping for the website to present to senior management, as well a project plan.
The Operations Manager has also advised you that the new website is classified as a Medium Project.
The project team is to consist of yourself, the Customer Service Officer who has been assigned to assist you with this project, and the Operations Manager.
The Operations Manager has advised that the website is to include a shopping cart, so customers can order products directly through the website. He would also like customers to be able to access recipes and general information about the health benefits of bush spices.
The company has established procedures for project management as documented in the Project Management Policy and Procedures.
In addition to information above, please review the Project Management Policies and Procedures that have been provided
Complete the following activities:
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